The millennial generation is not only at work but working in some key positions. As business buyers, they're changing the way things are done in Business to Business and marketing.

Adam Vasquez , President and CEO of Sacunas shares his knowledge of selling to millennials. As millennials become the largest generation in the U.S. labor force, get promoted and assume more responsibilities, they are becoming the purchasing decision makers and that matters to how you continue to do business.

Are you ready to adjust to millennial expectations? They are looking for more than the best product at the best price – your company needs to be ready to surpass your competitors, your reviews and your social responsibility ideals. We'll talk with Adam and Dr. Heather Wadlinger about their report.

Listen LIVE at 4:00 on Denver's Money Talk 1690 AM.