LONDON -- Taxi drivers go ahead with the planned protest against Uber, despite failing to meet with London Metropolitan Police. Ironically, this has only furthered Uber's popularity - downloads reportedly soared 850%. The "go-slow" protest is causing frustration and economic damages amongst would-be travelers. When people ask "WHY!?" - the answer may simply be that the old taxis' business model is no longer competitive.

The amount of people I know who learned about Uber today ("Sounds ace!") because of the black cab protest is deeply ironic.

— Caitlin Moran (@caitlinmoran) June 11, 2014

I imagine @Uber_LDN will welcome the publicity. I've used them; their service excellent & far cheaper than a Black Cab. I'll use them again.

— James Foster (@JamesEFoster) June 11, 2014

Uber is one of several smartphone apps people can use to book transit. Currently in more than 70 cities across 37 countries, the app makes city transport easier for people by "seamlessly connecting riders to drivers", according to the company's website. In my personal experience, Uber drivers are professional and arrive to your pick-up location faster than traditional taxis.

Uber's general manager, Jo Bertram, claimed that "London wants Uber in a big way. Unsurprisingly, the LTDA, which is stuck in the dark ages, is intent on holding London to ransom and causing significant economic impact to Londoners today, estimated to be £125m. We passed TfL's most stringent and comprehensive audit of a private hire vehicle operator to date, passing with flying colours."