Mary Meeker, a partner at the prestigious venture capital firm Kleiner Perkins Caufield & Byers, has just released her annual Internet Trends report. Meeker is uniquely qualified as she's been an internet analyst for a rather long time. In fact, this week's 2015 Internet Trend Report is her 20th edition. Such experience and the consistent high quality must be why audiences at this week's Code Conference (and millions of others) were so eager to see what she had to present this year.
As the internet itself is a broad topic, Meeker covers a wider variety of issues in her reports. Some are clearly obvious, while many have not been presented so clearly. To start off, it's important to realize there are now 2.8 billion internet users around the world -- which is up 8% from last year.
There are now 2.1 billion smartphone users -- growing 23% in 2014
In short, mobile growth has exploded and it's increasingly how people access the internet.
From the Advertising perspective, mobile is under-indexed and poised to grow the most.
It will be interesting to see what happens in the ~$25B+ mobile marketing arena. I'm sure we'll see the obvious contenders such as Facebook, Google and Snapchat, though something new could always come out of left field and dominate this space.
The report goes on to cover much more, such as a view from the enterprise data perspective:
Ten Years from Now, When We Look Back at How This Era of Big Data Evolved... We Will Be Stunned at How Uninformed We Used to Be When We Made Decisions – Billy Bosworth, DataStax CEO (2015)
Check out the full presentation here on SlideShare.