To improve an aspect of your business, you must look at the entire organization. That's part of Steve Sorensen's approach, as Founder and Chief Performance Officer of Enlighten 360°, a consulting group that helps businesses to build customer relationships, increase profitability and improve performance.

Steve explains the need to examine the organization, from a 360° view, to create a culture of collaboration, and innovation and the culture of the customer. "If we can take this holistic 360 degree view of our organization and understand if we do this properly, and point our organization directly at what we are trying to improve, customer relations, customer retention, better employee morale, better leadership, a cohesive, collaborative environment we have to start with this cultural piece."

We talk with Steve about creating a culture within the workplace that helps people to flourish and create ownership in their endeavors.

Steve has launched multi-million dollar national marketing campaigns with Fortune 500 customers, and has created a course for students at the University of Denver. He has also contributed articles in ICOSA Magazine, including Looking to the Future and White Light Leadership.

Listen Saturday at 10:00 AM on KNUS 710 – Please let us know what you think of our program, either by commenting here or on Facebook at Connect & Collaborate with ICOSA or join the discussion on Twitter @ICOSAMagazine.