What If You Don’t Have a 4.5 Million Dollar Spend for a 30 Second Ad During “The Super Bowl?”

Newcastle leverages a Super campaign, without the ACTUAL ad buy. 

The Super Bowl has frequently been the most watched American television broadcast yearly. Big name brands and their marketing agencies invest huge resources resources in sports, entertainment and news capitalize on their Super Bowl strategy as a driver of brand recognition. Companies such asAnheuser-Busch, Pepsi, Coca-Cola, Chrysler, and Hyundai are masters at  leveraging the Super Bowl to create a buzz before, during and after the highly touted game.  Their innovative advertising and marketing leverages the event to the nth degree.

While “we all” benefit from the entertainment value that is created, “they all” draw huge attention to their products as part of an ongoing and highly successful marketing strategy.

While most of us do not have the budgets of these business icons, The good news is that “you all” can create marketing strategies that can have great results also.  It’s not just the advertising budget you have, it’s about the impression your make. Many companies with fewer resources can create proportionately greater results through leveraging traditional media and advertising with internet network marketing and social media by using benchmarked practices, new creativity, a lot of hard work, and a little luck.

Leading up to the Super Bowl and for the weeks following, we will be discussing trends and creating a series of best marketing practices that we will not only be using for ourselves, but sharing with our audience at our (updated daily) website ICOSAmedia.com.

As we put forth our “work in progress”, we will be asking for, publishing, and acknowledging your best ideas to add to the mix.

We will be putting together 20. As a logistics company we understand that customers want support 24/7 at their fingertips.  “A new value-oriented, empowered consumer has emerged, and that makes it a difficult time to be a retailer.

That is why we have designed our media suite along the same line. Customers can expect access to great content and advice any time and at sites and devices.